One of three children in the United States is epidemic of childhood obesity has prompted the creation of Michelle Obama for her let's go! initiative in an effort to promote awareness of the factors that contribute to childhood obesity and put in place a program of the country that produce tangible results in promoting children's health.
History
First Lady announced the campaign ninth February 2010, with the stated aim of "tackling the challenges of childhood obesity in a generation, so that children born today will reach adulthood in a healthy weight." President Barack Obama solidified the initiative of signing the Presidential memorandum on the same day of publication, which officially created the Task Force on childhood obesity.
Working Group on childhood obesity
Working Group on childhood obesity has been formed to create specific action plans, rather than raising general awareness of children's group is headed by Deputy President for Domestic Policy, consisting of representatives from multiple agencies within the government:
Secretary of the Interior
Secretary of Agriculture
Secretary of Health and Human Services
Secretary for Education
Director of the Office of Management and Budget
Assistant to the president and chief of staff to first lady
Assistant to the President for Economic Policy
Means
Funding for the Task Force came from the Ministry of Health and Welfare, as well as administrative support.
Mission
The working group's mission is four times:
1 Providing access to healthy, affordable food.
2nd Increasing physical activity in schools and communities.
3rd Providing healthier food in schools.
4th Empowering parents with information and tools to make good choices for themselves and their families.
Child Nutrition Act Re-authorization
One of the main initiatives of the campaign to promote the re authorization of approval of the child Nutrition meant greater access to high quality school lunches was approved by the Senate in September 2010 but has yet to be approved by the House.
Let's go! continues to fight to end childhood obesity, and seeks partnerships with parents, schools, businesses, several federal agencies, and nonprofit organizations.
